On my flickr page youâ€™ll find pictures of the event of yesterday.
New Media in Luxury Tourism Communication: the way to be
by Lorenzo Cantoni, Elena Marchiori, Alessandro Inversini, Marco FarÃ©
Lugano, April, 16th 2009
Professor Cantoni and a group of researchers of the University of Southern Switzerland will present a speech that will focus on the following items:
- Does Luxury Tourism need to communicate with new media?
- Does on line reputation affect Luxury Tourism?
- How to communicate with perspective travellers?
- Are you guests using the online channels?
- Siversea case study presentation (Goals of the project, the methodology used. Presentation of Silversea new website)
Tomorrow prof. Cantoni will speak at the Meeting Luxury in Lugano, about "New Media in Luxury Tourism Communication: the way to be". I collaborate in the case study.