Pictures of yesterday’s presentation

On my flickr page you’ll find pictures of the event of yesterday.

New Media in Luxury Tourism Communication: the way to be

by Lorenzo Cantoni, Elena Marchiori, Alessandro Inversini, Marco Faré

Lugano, April, 16th 2009

Professor Cantoni and a group of researchers of the University of Southern Switzerland will present a speech that will focus on the following items:

  • Does Luxury Tourism need to communicate with new media?
  • Does on line reputation affect Luxury Tourism?
  • How to communicate with perspective travellers?
  • Are you guests using the online channels?
  • Siversea case study presentation (Goals of the project, the methodology used. Presentation of Silversea new website)

http://www.meetingluxury.com/it/104/forum_usi-_webateliernet.aspx

Meeting Luxury is organized by ProMax, which manages the popular travel portal 7mates.

Speech tomorrow: new media in luxury communication, the way to be

Tomorrow prof. Cantoni will speak at the Meeting Luxury in Lugano, about "New Media in Luxury Tourism Communication: the way to be". I collaborate in the case study.

Next Tuesday, at the Lugano Communication Forum, prof. Cantoni, prof. Crestani, my collegue Alessandro Inversini and Mark Carman will talk about social networking website.