Personalization at Google

[Italian abstract: un'intervista al responsabile della personalizzazione di Google ci permette di capire alcuni aspetti del funzionamento del motore di ricerca. Per esempio, i criteri più importanti di personalizzazione sono location e search history. Poco si dice sulla lingua.]

In this StoneTemple interview, “Sep Kamvar and Eric Enge Talk About Personalization”. A very interesting view from inside to some personalization techniques used by Google. Mainly, they use location and search history. Few words on language, that is in my opinion a strong issue.

About Marco

Marco Faré, MSc, online communication specialist (Lugano, Switzerland)
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