Better websites for newspapers

[Italian abstract: Doc Searl spiega concisamente cosa dovrebbero fare i giornali per avere dei siti web migliori, più interessanti, più seguiti. ]

Doc Searl writes about Newspapers 1.x. Some good points:

  1. Stop giving away the news and charging for the olds.
  2. Start featuring archived stuff on the paper’s website.
  3. Link outside the paper.
  4. Start following, and linking to, local bloggers and even competing papers.
  5. Start looking toward the best of those bloggers as potential stringers.
  6. Start looking to citizen journalists (CJs) for coverage of hot breaking local news topics.
  7. Stop calling everything “content”.
  8. Uncomplicate your webistes.
  9. Get hip to the Live Web.
  10. Publish Rivers of News for readers who use Blackberries or Treos or Nokia 770s, or other handheld Web browsers.
  11. Remember the higher purpose behind the most informative writing — and therefore behind newspapers as well.

About Marco

Marco Faré, MSc, online communication specialist (Lugano, Switzerland)
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