Better websites for newspapers
[Italian abstract: Doc Searl spiega concisamente cosa dovrebbero fare i giornali per avere dei siti web migliori, più interessanti, più seguiti. ]
Doc Searl writes about Newspapers 1.x. Some good points:
- Stop giving away the news and charging for the olds.
- Start featuring archived stuff on the paper’s website.
- Link outside the paper.
- Start following, and linking to, local bloggers and even competing papers.
- Start looking toward the best of those bloggers as potential stringers.
- Start looking to citizen journalists (CJs) for coverage of hot breaking local news topics.
- Stop calling everything “contentâ€.
- Uncomplicate your webistes.
- Get hip to the Live Web.
- Publish Rivers of News for readers who use Blackberries or Treos or Nokia 770s, or other handheld Web browsers.
- Remember the higher purpose behind the most informative writing — and therefore behind newspapers as well.
