From Stone Temple website:
Every web analytics tool measures clickthroughs and page views a little differently. They’re all using slightly different yardsticks and getting slightly different results. The disparity is driving us to distraction.
Just how different are they?
The interim answer is here.
(via Search Engine Land)
Why do I blog this (©N. Nova)? Metrics on the use of websites are a hot topic when discussing with executives. A deepening can be read in Italian on Lorenzo Cantoni’s book.
